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Outdoor digital signage trends

  • Author:Tomato
  • Release on :2014-10-22

With the development of the digital age, many industry business users are on the digital outdoor advertising has a huge interest, but also growing on its comments, are hoping for outdoor digital advertising has become more competitive and make contributions. Thus, the digital outdoor advertising industry in the development process also presents a variety of trend.

The following is a summary of the five major trends of outdoor digital advertising:

1, the rapid growth in the retail industry digital signage

In the field of digital signage, retail digital outdoor advertising can become the fastest growing industry, mainly because the owners of retail digital signage can help achieve higher sales and applications can greatly enhance the customer experience. The advertising applications, for this reason it becomes more prominent.

2, "relevance" is the new king

We know that the information content is certainly a key factor among digital signage applications. In fact, to show the contents of their quality will also determine the growth of digital outdoor advertising applications in the industry, how to make it better meet the needs of the target audience it? So the new association will become the key factor.

Advertisers can demonstrate creative ad content according to demand, and the end of the month, they should do about the situation of the audience statistics. Look in the end what kind of advertising most attract attention of the audience, and this will be the direction of their efforts.

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